Curious to know what the legendary Viking world tastes like in a glass of beer? Meet Vikings Beer, a bold craft brewery from Stockholm that revives the proud Viking spirit in each of its brews—each one named after legendary Viking kings and gods. In this article you’ll discover how Vikings Beer is conquering the beer world with tradition, passion, and courage, and why its unique blend of history and hops appeals to adventurous beer lovers.
What inspired the creation of Viking Kings Beer, and how does the name reflect the brand’s identity and mission?
Vikings King Beer was inspired by the courage, strength, and adventurous spirit of the Viking era. The name reflects our mission to bring the boldness and legacy of Viking kings to life through our beer. It symbolizes leadership, quality, and a connection to history.
Can you tell us more about the different beer varieties you offer, such as ‘King Leif Erikson’ and ‘King Rollo’? What makes them unique?
Our lineup includes Sea King Leif Erikson , a rich and robust ale, and King Rollo, a smooth and balanced lager. Each variety is crafted to embody the character of its namesake – Leif’s boldness and Rollo’s strength – offering unique flavor profiles that honor their stories.
What ingredients and brewing techniques do you use to craft the distinctive flavor profiles of your beers?
We use high-quality natural ingredients like malted barley, hops, and pure water, combined with traditional brewing techniques. Our beers are fermented slowly to enhance depth of flavor, while modern innovations ensure consistency and excellence.
How important is it for Viking Kings Beer to combine traditional brewing methods with modern innovations?
Combining tradition with innovation is crucial. It allows us to honor ancient brewing methods while meeting modern standards of quality and taste, creating beers that are both authentic and contemporary.
How are the stories and heritage of Viking kings and gods integrated into your brand and product lines?
The stories of Viking kings and gods are woven into our branding and product lines. Each beer is named after a legendary figure, and our packaging and marketing reflect their tales of adventure, leadership, and resilience.
How do you choose the names for your beers, and what’s the story behind names like ‘King Harald Grey Coat’ and ‘Sea King Leif Erikson’?
Names like “King Harald Grey Coat” and “Sea King Leif Erikson” are chosen based on their historical significance and traits. Harald represents wisdom and strategy, while Leif embodies exploration and discovery – qualities mirrored in the beers’ flavors.
What have been the biggest challenges in bringing Viking Kings Beer to market, and how did you overcome them?
The biggest challenge was building brand awareness in a competitive market. We overcame this by focusing on storytelling, quality, and engaging with communities through events and social media.
How do you envision the future of Viking Kings Beer in the international market? Are there plans to expand into new regions?
We envision Vikings King Beer becoming a globally recognized brand. Plans include expanding into new regions, starting with Europe, while staying true to our Viking roots and values.
What role does sustainability play in your production process, and how does Viking Kings Beer contribute to eco-friendly initiatives?
Sustainability is a priority. We source ingredients locally where possible, minimize waste in production, and use eco-friendly packaging to reduce our environmental footprint. Vikings Beer produces only natural and high quality products. There are no high gravity, no added sugar in beer. There aren’t even any sweeteners or preservatives in any of our soft drinks either.
