A.D. Trade Bt. is a Hungarian export company specializing in high-quality food, beverages, and specialty products. With nearly four decades of experience, the company is dedicated to bringing authentic Hungarian goods to international markets. Under the leadership of Managing Director Andrea Dichev, A.D. Trade Bt. focuses on quality, innovation, and sustainability, building strong partnerships worldwide. In this interview, Andrea Dichev shares insights into the company’s vision, product selection, and global expansion.
What is the mission and vision of A.D. Trade Bt.?
Our mission is to introduce high-quality Hungarian products to people in other countries, allowing them to distinguish between well-known branded products and ours. Our vision is to increase awareness among traders through continuous promotion, encouraging them to offer customers a wider variety of products on store shelves.
What types of Hungarian products do you export?
We primarily export food and beverages, as these are the most popular products in our selection. Within these categories, we offer options for people with dietary preferences or restrictions, such as gluten-free, sugar-free, vegan, and alcohol-free products.
Our website also features other categories, including personal care items, home decorations, and some technical products.
How does the company select the products it exports?
Quality is our top priority. Our partners know that we only offer high-quality products. In today’s highly competitive market, we focus on selecting innovative and unique items to stand out.
Which markets and countries do you collaborate with?
We work with countries where consumers value quality and are willing to pay for it. Our partners include businesses from several European countries such as Norway, Lithuania, Bulgaria, and the UK. Additionally, we are expanding into more distant markets, including the Gulf countries, Canada, and the USA.
As Hungary is a small country and many of our suppliers are small businesses, our goal is to find distribution partners who cater to specific consumer segments. We seek long-term collaborations with HoReCa suppliers, gift basket retailers, subscription-based national sweet box companies, and e-commerce businesses.
What services does A.D. Trade Bt. offer to its international partners?
With 39 years of experience, we strive to manage the export process efficiently, ensuring the satisfaction of both buyers and producers. We handle marketing, search for buyers, manage communication, and, if needed, organize freight logistics.
Our partnerships often evolve into friendships because, for us, human values are just as important as sales.
How does A.D. Trade Bt. ensure the quality and authenticity of its products?
Ensuring quality is not always easy. Since we primarily work with small to mid-sized producers, not all of them have formal certifications. However, we are a responsible company that only offers safe and high-quality products.
We personally test products, consult with producers, and consider feedback from our partners. If needed, we request modifications to meet expectations. Many of our producers have been working with us for years without any issues.
For business partners who require certifications, we ensure compliance to access their markets. Regarding authenticity, we deal exclusively with Hungarian products.
What are some of the unique Hungarian products you are offering ?
Hungary, located in the heart of Europe, is known for continuous innovation. We proudly offer unique Hungarian inventions, such as non-alcoholic lemon beer-flavored malt syrup, which appeals to consumers who do not drink alcohol.
We also export traditional Hungarian products, including sweet, hot, and smoked paprika, garlic paste, specialty chocolates, high-fruit-content syrups, wines from historic wine regions, and the iconic Hungarian fruit brandy known as “pálinka.”
How does A.D. Trade Bt. respond to seasonal demand and market trends?
With our diverse product range, selecting seasonal items is easy. Producers must stay up to date with trends, and we support them through daily online engagement, leading to successful collaborations.
What role does sustainability play in your daily operations?
As a responsible company, we strive to minimize waste. Our partner producers make every effort—within their financial means—to use modern equipment and eco-friendly packaging materials.
For example, our syrup factory operates using solar energy and is launching a new automated production line to enhance efficiency. Their PET bottles contain 30% recycled material.
We also offer canned wines packaged in environmentally friendly cans. Our cold-pressed seed oil and seed flour supplier follows a zero-waste program.
How can potential customers or partners contact A.D. Trade Bt. for more information?
Our official website is always available for visitors. The site is structured into various categories filled with a wide range of products. We use our website as our primary catalog. When customers express interest in specific products, we provide detailed information via email. Additionally, we are available on WhatsApp for direct communication.
